THINKTEAM: Mobility to the max

OUTNR.org is a global movement of “game changers”. The only network that is one hundred procent run by members for its members. We inspire, coach, share, and build. In 2 months our diverse THINKTEAMS come up with new insights and visions about topics like mobility, energy, leadership. 

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In “mobility to the max” we create a vision for mobility 10 years from now.

Which brands do you think will be the winners in mobility?

Paul Heise – All major brands will leap frog over each other in new developments. We’ll see a lot of m&a in the automotive industry in the coming two decades, as well as JVs with related industries, as alternatives to internal combustion engines mature (H2, EV, formic acid, PV powered engines, etc). My guess: in 2040 there are no more than 8 brands (with sub-brands) dominating the market (plus dozens of niche players of course), all targeting alternative power trains only, because the ICE has been banned in most western countries.

Rasmus Valanko – I agree with Paul. Many brands are doing great things at the moment. However, they are all only just getting started. E.g. VW with Moia (new mobility models), Renault-Nissan Group with their eur8k EV for India, Honda with gas/diesel hybrid, Scania with electrified roads etc… This is a really exciting time to be following the industry. It is very hard to see who the winners will be, especially if you take into consideration the advent of shared autonomous vehicles (will the customer care what brand it is?).

Joost d’Hooghe – Mercedes, transforming their power brand of durability and luxury into e-mobility and autonomous driving. Their project F 015 (luxury in motion) offers an inspiring view of the future. The brand will develop into a VIP mobility “service”.

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If you were tasked to invest 1 billion Euro into one mobility related investment, where would you invest in (technology, company, concept,..)?

Joost d’Hooghe – I would invest in autonomous pods (people movers) that move groups of 8-12 people at 40-50 km/hr in urban areas based on their shared destinations.
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Catherine Moulds – In future, there will be less car owners as driverless vehicles will be everywhere, people pay monthly and annual fee for travel mileage. So autonomous pods would be great investment. I would also like to invest in super speed travel between countries: space flight technology.

Rasmus Valanko – Mobility as a service (MaaS) companies. Finland-based MaaS would be top of my list. Others like Transloc in US would be in the portfolio also. The big idea is to forget everything you think you know about how mobility is organised. Just pull together all the possible available data to get you (or your things) from A to B in the most efficient (defined by you) way possible. No more silos between public transport networks, individually owned vehicles, bikes and infrastructure. One day it might mean a combo of bike and train, another occasion may warrant a shared autonomous vehicle and a plane. No messing about with different tickets or passes, everything on time and seamless.

Alex Silva – The future is already around the corner and the evolution of batteries and materials are enabling amazing new solutions for mobility. I would invest in small flying taxis for short to middle distances inside big cities like the startup Lilium.

dysonSir Dyson and the electric car: how competencies underpin diversification. Photo Credit: http://www.carmagazine.co.uk

So we will have cleaner roads: Dyson will produce its own electric cars

Riccardo Tediosi

Riccardo Tediosi IMD Executive MBA – Technical Director R&D – Innovation Manager.

Being leader in the field of vacuum cleaners, selling its products for a premium price with a strong patent portfolio would not identify Dyson as a company under pressure. The move toward electric vehicles clearly excludes a self-complacent attitude. Check.

The premium price of Dyson products is not simply the result of marketing effort but it is underpinned by solid technology and an effective IP strategy. Electric engine is certainly the company workhorse with number of revolutions per minutes that is unparalleled on the market (120000 rpm or 2 KHz). So, we can assume that R&D in electric engine is something that Dyson can do better than its competitors while marketing and selling them in a way able to secure their first-in-class position. Check.

Dyson acquired Sakti3, a solid-state battery manufacturer in 2015 for $90M showing that it is able to insource critical competencies and fill gaps that otherwise wouldn’t allow a successful execution. Not to mention the recent hire of Ricardo Reyes, a Tesla executive. Check.

Sir Dyson announced that cars will be manufactured in the far east and that “Wherever we make the battery, that’s where we will make the car” securing proximity and synergies between strategic assets. Check. CLICK HERE for the full article.


 “In 20 years from now mobility will have no negative impact on our planet” How would you respond to this statement?

Over 50% of our members believe that mobility in 20 years will have zero impact on our planet. 25% think there will be still a large negative impact of our movements.

Paul Heise – 50 years from now: Yes. 20 years? Alas not. We tend to exaggerate the speed of acceptance of new developments and the slowing down factor of existing infrastructure.

Alex Silva – The odds are positive. Everything that became digital start to evolve exponentially and right now mobility is getting digitized, therefore I’m positive about this time frame of 20 years.

David van de Wall – Mobility without pollution is technically possible. We still accept a certain pollution level, as the cost to reduce this further is per today not yet accepted by the general public.

Mobility will always require energy. This can be generated from sustainable sources. But again, per today we are not willing to pay 2 to 3 times the current energy prices, to create and store enough sustainable energy.

Mobility without environmental impact is not a technical question, but a financial. Energy is per today just to cheap. Pollution, which really is measured in years of human lives, and premature deaths, the same. I do not say I agree with this, or that this is the correct way, but this is what we choose as a society.


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Using the diversity of the OUTNR.org movement we define scenarios for the mobility of the future. This is an open project, click on the image below to join in, contribute and get to meet our members:

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