B2B Brand Talk

On April 5th OUTNR. member Mike Parsons discusses B2B Branding in 2018 with members Andy Mosmans, Marty Neumeier and Joost d'Hooghe. This is your opportunity to share relevant topics, questions or statements. The OUTNR. B2B Brand Talk will be made available as a podcast."There's a persistent assumption that B2B, B2C, product, and service companies have different needs …

EMPLOYER BRANDING ACCORDING TO ANDY MOSMANS

OUTNR.® is honoured to post this blog on Employer Branding by Andy Mosmans, a leading Brand Strategist, successful Entrepreneur and author of  “Ondernemingssucces & BRANDING NL”. Andy is Strategy Director and Partner at ARA creative agency. Employer branding today In essence a corporation needs two kinds of people: customers and employees. They are the players in the game of the …